Sometimes the advertisements form a good part of the hour in the TV, especially the movies, serials etc. It is not different at the news time also. The viewers are completely harassed.
There are directions of the TRAI to reduce the advertisement time to 12 minutes in an hour, but it was completely ignored by the TV corporates. Now, the TRAI has reiterated its instructions and also stated that violators will be taken to task.
It is reported that the advertisement time will be restricted to 30 minutes up to September 2013 and afterwards it will be strictly 12 minutes only. The TV channels have protested, but the TRAI has now taken a firm position.
It is a good decision which will be appreciated by the public.