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As per report of the World Gold Council, indian purchase of gold ornaments in the first quarter of 2017 accounted for more than one fifth of the world demand.

And Kerala, a small state, is number one in India. It spends about Rs. 208.55 per month in Rural areas and Rs. 189.95 in urban areas as per the report. The T.Nadu and Goa, who are in the second and third positions are spending Rs. 44.86 and Rs. 34.07. Other states are far behind.

The craze for Gold in Kerala has historical, economical and religious back ground. But does that justify this unusual craze?