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It was reported in press yesterday that BSNL had lost about 2 crore connections, including landlines and broadband connections during the last one year. The report also stated that BSNL service is not able to compete with the private services.

If it is a fact, it is a sad commentary on BSNL and its services. BSNL and its workers have to give a very serious thought to it. This is a wake up a call.

What is to be done now? We can not allow such surrender of connections to take place weakening BSNL. Then, what is the remedy? What action is to be taken.

Number One. We have to find out immediately what is the reason for these large number of surrenders. It can be found out from the ‘horse’s mouth’ itself. Let the workers in each exchange/SSA approach each and every customer who has surrendered the connection and ask him what is the ‘mistake’ of BSNL or what is the reason for the disconnection. We will, thus,  get a real picture for this exodus. Some  disconnection may not be due to the lack of service, but to some other reasons also.

Number Two. Convince the subscriber that BSNL is ready sort out the issue so that surrender and migration is unnecessary. Tell the subscriber that he/she is our valuable customer and he/she should continue with us.

Number Third. Immediate action to be taken to see that the complaint of the subscriber is attended to and settled. No charge should be collected for the period of non-service (fault) and for re- connection. The presence of an officer of higher responsibility is necessary at this stage.

There is no doubt that at least a minimum 25% of the subscribers, who left us will certainly return to BSNL. They have been subscribers of BSNL for a long period and they will cherish to continue with the same, if good service is available.

The moot question is this? Whether the Management and the workers are prepared to meet the subscriber and sort out the issues, or simply sit and watch the decline. It will be suicidal.

An energetic, subscriber-focused mindset is required followed with swift action. Are we ready for the same?

We have to take up the challenge. We have to bring BSNL to its past glory! Let us start immediately! No time to spare or waste. Immediate action will save many connections.