Though postcards were experimented in 1840 and later introduced as a cheap communication, it reached in British India in 1879 only. It is recorded that the postcard was introduced on 1st July 1879. The price was 1/4 anna ( 1/64 part of a rupee). This was largely used by the common people due to its cheapness. Even after about 134 years, the price has not increased much. At present the price is only 50 paise ( 1/2 Rupee). The interesting fact is that the Department of Posts is losing almost Rs. 1.50 for each card posted, including the cost of the card, taking it from the post-box, conveying it to the destination Post office and also delivering it to the addressee. Now the Department of Posts have started advertisement on the cards to reduce the loss.