With its deep pockets of billions of crores of rupees, Mukesh Ambani owned Reliance Jio has started its entry in to 4G with very aggressive announcements. The other private telecom companies are almost shattered to their wits.

CMD BSNL, Shri Anupam Shrivastava has stated that this high level entry of Jio is really a challenge; but BSNL will match the competition in tariff. Already the tariff and plans of BSNL are low and customer friendly. Yes, if needed, it will be made more customer friendly. The management and the workers have to unitedly face the new challenge put up by the Reliance Jio.